Social Media Polls – Good or Bad for Brands?

Social Media Polls – Good or Bad for Brands?

Choices! We love choices, real or imagined. Thus, a new feature that is gaining in popularity across social media – POLLS. Although official polls are reasonably new on many platforms, brands have quickly embraced them, and you should as well! You know how we always...
Emails, Personalization, and You!

Emails, Personalization, and You!

Did you know that typically, an email will yield, on average, an ROI of $43 for every $1 spent? While that is a huge advantage, there is also the disadvantage of competition. Every day, consumers receive an inbox full of emails, including yours! So, here’s the...
In A Digital World, Print Is Still Relevant

In A Digital World, Print Is Still Relevant

We live in a digital world, no two ways about it. However, just because we are inundated with digital does not mean that print is irrelevant. Quite the opposite in fact. Below are some examples of print that are not only thriving but still driving business and that...
Why do metrics matter in marketing?

Why do metrics matter in marketing?

In all aspects of life metrics matter. In marketing, metrics are what show whether a campaign was successful or if it needs to go back to the drawing board. As marketers, we look to metrics to make sure we are maximizing the ROI (return on investment) for our clients....
Crafting a Working Social Media Strategy

Crafting a Working Social Media Strategy

It may be trite, but failing to plan typically means that you are planning to fail. Without a plan, your social media marketing will not be successful. That being said, your plan does not have to be fancy, or complicated, but here are some helpful concepts to remember...