We live in a digital world, no two ways about it. However, just because we are inundated with digital does not mean that print is irrelevant. Quite the opposite in fact. Below are some examples of print that are not only thriving but still driving business and that when you are working on a marketing strategy you should not overlook!
Would you trust a business person who didn’t have a business card? Not only is it important to have business cards, but it is also critical that they are a branded representation of your organization. Moreover, business cards are cost efficient to print.
Printed Collateral Materials
Printed collateral includes postcards, flyers, brochures, letterhead, envelopes, folders, and more. Printed collateral materials give your business authenticity and authority. Additionally, these pieces can be designed in such a way that they are not dated too quickly which not only extends their shelf life but increases your ROI.
Magazines / Newspapers / Journals
These avenues are still a fantastic way to advertise. While readership is down, the subscribers are truly engaged, and thus are perfect for your advertisements.
Whether your business is large or small, print is not only relevant; it is a critical component to a successful marketing strategy. Moreover, print’s reach is not limited to older generations. Print marketing touches all ages and all socioeconomic demographics. Make sure not to underestimate the value of print.