Social Media – A Solid Tactic, But Not a Strategy

Social Media – A Solid Tactic, But Not a Strategy

Ever since the advent of social media, companies large and small have been buying into the hype that all they need to do in order to drum up more business is tweet several times a day. A solid social media strategy, they’ve been told, is a miracle cure for flagging...
Using Press Releases (The Right Way)

Using Press Releases (The Right Way)

About to publish your company’s latest press release? Wait—STOP THE PRESSES!!! People have been saying for some time now that press releases have become irrelevant; that they’ve gone the way of the dinosaur. Well, press releases definitely aren’t extinct, but...
How Blogs Can Benefit Your Organization

How Blogs Can Benefit Your Organization

Blogs are a lot of work (the average blog post takes 3.5 hours to write), and you may be wondering if all that work is really worth it and whether it’s worth doing it for your business. Well, here are some statistics that might clue you in: Seventy-seven percent of...
The Importance of Thanking Your Customers

The Importance of Thanking Your Customers

Think about the last time you did something nice for someone. Maybe you held the door open so they could go through more easily. Maybe you gave money to charity. Maybe you picked up some trash in a parking lot, or returned a wayward shopping cart to its stall so the...
Creating a Simple Social Media Strategy

Creating a Simple Social Media Strategy

Having a strategy for your social media marketing campaign is extremely important. It’s hard to achieve results on social media without having a clear strategy that takes into account what your goals are, who your target audience is, and what their needs and wants...