The Difference Between Marketing and Communications

The Difference Between Marketing and Communications

A while back, we explained the difference between tactics and strategy. You can revisit that article here; it’s a good refresher that will help you understand the difference between marketing and communications. That’s because marketing is a strategy, while...
Direct Mail Best Practices

Direct Mail Best Practices

Believe it or not, marketing through direct mail is still a valid tactic. For one thing, people love getting mail, especially when it’s personalized to them. For another thing, everyone’s email inbox is already overflowing with offers and advertisements both...
Holiday 2020 Marketing Trends

Holiday 2020 Marketing Trends

According to one well-known carol, the holiday season is “the most wonderful time of the year”—but it can also be the busiest and most stressful. So far, 2020 has been of the roughest years in recent memory, so this holiday season, clients and customers are likely to...
Social Media – A Solid Tactic, But Not a Strategy

Social Media – A Solid Tactic, But Not a Strategy

Ever since the advent of social media, companies large and small have been buying into the hype that all they need to do in order to drum up more business is tweet several times a day. A solid social media strategy, they’ve been told, is a miracle cure for flagging...
Using Press Releases (The Right Way)

Using Press Releases (The Right Way)

About to publish your company’s latest press release? Wait—STOP THE PRESSES!!! People have been saying for some time now that press releases have become irrelevant; that they’ve gone the way of the dinosaur. Well, press releases definitely aren’t extinct, but...
How Blogs Can Benefit Your Organization

How Blogs Can Benefit Your Organization

Blogs are a lot of work (the average blog post takes 3.5 hours to write), and you may be wondering if all that work is really worth it and whether it’s worth doing it for your business. Well, here are some statistics that might clue you in: Seventy-seven percent of...