Why Balance Matters in Marketing

Why Balance Matters in Marketing

Marketing is like life in many ways. One of the most significant similarities is in marketing, like in life, balance is important – too much of one thing can be detrimental to your well-being. In marketing, businesses and organizations need to find that delicate...
What is your brand’s voice and why does it matter?

What is your brand’s voice and why does it matter?

In a perfect marketing world, all content would be easily identifiable and aligned with its particular brand without logos or context clues. Unfortunately, we do not live in a perfect world, and as such, we cannot understate the importance of brand voice. A brand’s...