The Value of Market Research

The Value of Market Research

What Is Market Research? Simply defined, market research is the practice of systematically gathering, recording, and analyzing qualitative and quantitative data about a business’s marketing, product or service. The goal of conducting market research is to identify and...
How to Save 2 Hours With Content Planning

How to Save 2 Hours With Content Planning

One of the biggest complaints that we hear from our clients is a lack of time. So in today’s post, we’re going to cover some easy ways to get back at least two hours of your time each week with content planning. Now, this isn’t a complicated process....
The Do’s and Don’ts of Pinterest Marketing

The Do’s and Don’ts of Pinterest Marketing

You have just created your account and have set up your first board. What should you do next to help you promote your business on Pinterest? We have some tips to get you started on this platform. Here are a few do’s and don’ts for effective Pinterest marketing. Do’s...
CMYK vs. RBG: A Guide

CMYK vs. RBG: A Guide

Color is how the human eye perceives light. In the world of graphic design there are two major color modes: CMYK and RGB. These color schemes are used by designers and printing companies and there are optimal uses for both.  For those who are planning to create a...