Marketing Strategy Basics

Marketing Strategy Basics

Marketing strategy is one of those HUGE topics that cannot be fully covered in one (or even a series of posts). However, we will touch on some basic ideas you need to know to help craft a successful marketing strategy for your organization: Audience, Competition, and...
Marketing Strategy 101

Marketing Strategy 101

Does your organization have a marketing strategy? Curious about where to start? Click the red link below to get your FREE Marketing Strategy Planning Guide. If you would prefer to read the article. Click here.  ...
Industrial Marketing 101

Industrial Marketing 101

First of all, you may be wondering, what exactly is industrial marketing and why is it important for me to be concerned about? For starters, industrial marketing is a branch of communications and sales that provide goods and services to other businesses. For example,...
New Phone. Who’s this? The Art of Communication

New Phone. Who’s this? The Art of Communication

No matter how you say it, communicating is an art. As we try to get our voice heard by others, we are starting with a blank canvas.  We pick up our brush and paint a picture of what we want to be expressed and understood. Many people think that when they are painting,...
Matching A Personality To Your Brand

Matching A Personality To Your Brand

What is the first thing that you notice about someone when you meet them? Eyes? Smile? Clothing? Perhaps. But more often than not, the first impression you get from someone will come from their personality.  First impressions are important. When meeting someone for...