Leveraging the Press Release

Leveraging the Press Release

Are you leveraging the power of the press release for your organization? Or, are you thinking “It is 2019, are press releases still a thing?” YES. Yes, they are. Not only are press releases still relevant and useful, but they are also even more in demand NOW than they...
Marketing Strategy Basics

Marketing Strategy Basics

Marketing strategy is one of those HUGE topics that cannot be fully covered in one (or even a series of posts). However, we will touch on some basic ideas you need to know to help craft a successful marketing strategy for your organization: Audience, Competition, and...
Industrial Marketing 101

Industrial Marketing 101

First of all, you may be wondering, what exactly is industrial marketing and why is it important for me to be concerned about? For starters, industrial marketing is a branch of communications and sales that provide goods and services to other businesses. For example,...
New Phone. Who’s this? The Art of Communication

New Phone. Who’s this? The Art of Communication

No matter how you say it, communicating is an art. As we try to get our voice heard by others, we are starting with a blank canvas.  We pick up our brush and paint a picture of what we want to be expressed and understood. Many people think that when they are painting,...