What is Content Marketing?

What is Content Marketing?

Content is one of the most important components of any marketing strategy. It can drive traffic to your website and can even increase your SEO score over time. Content is how you provide your target audience with the information that they need and want. Content...
How to Create a Simple Marketing Plan

How to Create a Simple Marketing Plan

If you are not taking a good look at your small business marketing strategy at least once a year, you should. A yearly marketing plan can help you prepare your marketing campaign and set it on the right course towards making your goals a reality. You can think of it...
Why Your Competitor’s Brand Positioning Matters

Why Your Competitor’s Brand Positioning Matters

No matter the size of a company, competitor research is a crucial aspect of any marketing plan. Creating valuable products, addressing pain points, and offering exceptional customer service is not enough — businesses must stay updated about their competitors’ efforts...
5 Simple Tips To Write A Blog Faster

5 Simple Tips To Write A Blog Faster

As we’ve talked about several times before, blogs are a hugely powerful tool for your business. They leverage your brand authority, help you build a positive reputation, and improve your website’s SEO. Prospective clients and customers may use your blog posts to judge...
What are UTM Codes?

What are UTM Codes?

What Are UTM Codes? As a business owner and marketer, you should know how to measure the success of your campaign. Twitter may be helping you generate traffic to your site, but can you tell which specific tweets are generating leads? Thanks to UTM codes, you can...