The Importance of Thanking Your Customers

The Importance of Thanking Your Customers

Think about the last time you did something nice for someone. Maybe you held the door open so they could go through more easily. Maybe you gave money to charity. Maybe you picked up some trash in a parking lot, or returned a wayward shopping cart to its stall so the...
Creating a Simple Social Media Strategy

Creating a Simple Social Media Strategy

Having a strategy for your social media marketing campaign is extremely important. It’s hard to achieve results on social media without having a clear strategy that takes into account what your goals are, who your target audience is, and what their needs and wants...
How SEO and SEM Work Together

How SEO and SEM Work Together

Although the terms SEO (search engine optimization) and SEM (search engine marketing) are often used interchangeably, they are actually similar yet separate concepts that complement one another. SEM is the process of optimizing and advertising a website to make the...
Print Marketing in 2020

Print Marketing in 2020

In this modern digital age, you may think that print media has gone the way of the dinosaur—but you’d be wrong. Print media is still relevant and still effective; people do still read newspapers and magazines, and catalogues, product brochures, and coupon booklets...
9 Budget-Friendly Marketing Ideas

9 Budget-Friendly Marketing Ideas

Just because your company is on a tight budget doesn’t mean you have to skimp on marketing. There are many budget-friendly ways to market your brand and spread the word about your products or services, such as: 1. Stick with content marketing. Starting a blog with...
Marketing Monday: Providing Value

Marketing Monday: Providing Value

As a brand, it is imperative to build your Know-Like-Trust factor with your audience. One easy way to make sure you build rapport with your audience is to remain genuine and LEAD with value. Don’t build relationships with the intent to sell, build relationships...