The Value of Market Research

The Value of Market Research

What Is Market Research? Simply defined, market research is the practice of systematically gathering, recording, and analyzing qualitative and quantitative data about a business’s marketing, product or service. The goal of conducting market research is to identify and...
The Do’s and Don’ts of Pinterest Marketing

The Do’s and Don’ts of Pinterest Marketing

You have just created your account and have set up your first board. What should you do next to help you promote your business on Pinterest? We have some tips to get you started on this platform. Here are a few do’s and don’ts for effective Pinterest marketing. Do’s...
CMYK vs. RBG: A Guide

CMYK vs. RBG: A Guide

Color is how the human eye perceives light. In the world of graphic design there are two major color modes: CMYK and RGB. These color schemes are used by designers and printing companies and there are optimal uses for both.  For those who are planning to create a...
Marketing Budgets for Businesses

Marketing Budgets for Businesses

Marketing is an important ingredient in the success of any business. Whether you’re running a B2B or a B2C, marketing is the means by which you can spark interest among potential customers and strengthen your connection with existing ones. More than just advertising...