The Importance of a Social Media Marketing Schedule

The Importance of a Social Media Marketing Schedule

The average business owner spends 10+ hours a week doing their social media… which amounts to losing one whole quarter of your year doing social media. What if through pre-planning you could get MOST of that time back and use it on other revenue-generating...
3 Budget-Friendly Marketing Strategies

3 Budget-Friendly Marketing Strategies

We are all watching budgets right now, so here are three PROVEN budget-friendly marketing strategies to help you grow your business, brand authority, and social proof. Join our FREE Facebook Group: Practical Marketing For Business Owners Learn more about Press...
The Difference Between Marketing and Communications

The Difference Between Marketing and Communications

A while back, we explained the difference between tactics and strategy. You can revisit that article here; it’s a good refresher that will help you understand the difference between marketing and communications. That’s because marketing is a strategy, while...
Direct Mail Best Practices

Direct Mail Best Practices

Believe it or not, marketing through direct mail is still a valid tactic. For one thing, people love getting mail, especially when it’s personalized to them. For another thing, everyone’s email inbox is already overflowing with offers and advertisements both...
Holiday 2020 Marketing Trends

Holiday 2020 Marketing Trends

According to one well-known carol, the holiday season is “the most wonderful time of the year”—but it can also be the busiest and most stressful. So far, 2020 has been of the roughest years in recent memory, so this holiday season, clients and customers are likely to...