New Phone. Who’s this? The Art of Communication

New Phone. Who’s this? The Art of Communication

No matter how you say it, communicating is an art. As we try to get our voice heard by others, we are starting with a blank canvas.  We pick up our brush and paint a picture of what we want to be expressed and understood. Many people think that when they are painting,...
What is your brand’s voice and why does it matter?

What is your brand’s voice and why does it matter?

In a perfect marketing world, all content would be easily identifiable and aligned with its particular brand without logos or context clues. Unfortunately, we do not live in a perfect world, and as such, we cannot understate the importance of brand voice. A brand’s...