by AHG Team | Oct 27, 2020 | AHG Blog
A while back, we explained the difference between tactics and strategy. You can revisit that article here; it’s a good refresher that will help you understand the difference between marketing and communications. That’s because marketing is a strategy, while...
by AHG Team | Oct 23, 2020 | AHG Blog
Believe it or not, marketing through direct mail is still a valid tactic. For one thing, people love getting mail, especially when it’s personalized to them. For another thing, everyone’s email inbox is already overflowing with offers and advertisements both...
by AHG Team | Oct 21, 2020 | AHG Blog
According to one well-known carol, the holiday season is “the most wonderful time of the year”—but it can also be the busiest and most stressful. So far, 2020 has been of the roughest years in recent memory, so this holiday season, clients and customers are likely to...
by AHG Team | Sep 18, 2020 | AHG Blog
Ever since the advent of social media, companies large and small have been buying into the hype that all they need to do in order to drum up more business is tweet several times a day. A solid social media strategy, they’ve been told, is a miracle cure for flagging...
by AHG Team | Aug 28, 2020 | AHG Blog
About to publish your company’s latest press release? Wait—STOP THE PRESSES!!! People have been saying for some time now that press releases have become irrelevant; that they’ve gone the way of the dinosaur. Well, press releases definitely aren’t extinct, but...
