Leveraging the Press Release

Leveraging the Press Release

Are you leveraging the power of the press release for your organization? Or, are you thinking “It is 2019, are press releases still a thing?” YES. Yes, they are. Not only are press releases still relevant and useful, but they are also even more in demand NOW than they...
Marketing Strategy Basics

Marketing Strategy Basics

Marketing strategy is one of those HUGE topics that cannot be fully covered in one (or even a series of posts). However, we will touch on some basic ideas you need to know to help craft a successful marketing strategy for your organization: Audience, Competition, and...
Marketing Strategy 101

Marketing Strategy 101

Does your organization have a marketing strategy? Curious about where to start? Click the red link below to get your FREE Marketing Strategy Planning Guide. If you would prefer to read the article. Click here.  ...
What is your brand’s voice and why does it matter?

What is your brand’s voice and why does it matter?

In a perfect marketing world, all content would be easily identifiable and aligned with its particular brand without logos or context clues. Unfortunately, we do not live in a perfect world, and as such, we cannot understate the importance of brand voice. A brand’s...