Staying in the Curl Marketing Trend Wave: 2018 Edition

Staying in the Curl Marketing Trend Wave: 2018 Edition

In marketing one of the leading components to success is keeping up with trends and technology. Technology can change in the click of a mouse, and it is essential that we stay on top of these changes as not to fall behind. We call this, “Staying in the curl of the...
There Is More To “The Customer Is Always Right”

There Is More To “The Customer Is Always Right”

If you have experienced any part of the business world, you have heard the saying, “The customer is always right.” Beyond this, there are many reasons why customer service is essential in a competitive business market. If you pride yourself on your business smarts,...
What is your brand’s voice and why does it matter?

What is your brand’s voice and why does it matter?

In a perfect marketing world, all content would be easily identifiable and aligned with its particular brand without logos or context clues. Unfortunately, we do not live in a perfect world, and as such, we cannot understate the importance of brand voice. A brand’s...