by AHG Team | Sep 18, 2017 | AHG Blog
In all aspects of life metrics matter. In marketing, metrics are what show whether a campaign was successful or if it needs to go back to the drawing board. As marketers, we look to metrics to make sure we are maximizing the ROI (return on investment) for our clients....
by AHG Team | Sep 11, 2017 | AHG Blog
It may be trite, but failing to plan typically means that you are planning to fail. Without a plan, your social media marketing will not be successful. That being said, your plan does not have to be fancy, or complicated, but here are some helpful concepts to remember...
by AHG Team | Aug 28, 2017 | AHG Blog
Marketing is like life in many ways. One of the most significant similarities is in marketing, like in life, balance is important – too much of one thing can be detrimental to your well-being. In marketing, businesses and organizations need to find that delicate...
by AHG Team | Aug 21, 2017 | AHG Blog
In a perfect marketing world, all content would be easily identifiable and aligned with its particular brand without logos or context clues. Unfortunately, we do not live in a perfect world, and as such, we cannot understate the importance of brand voice. A brand’s...
